I talked last week with the Marketing Director of chain of restaurants here on the West Coast in relation to the role of social media and how it can contribute to the bottom line. The restaurants are not all branded the same, and I think that’s what makes this more applicable in the case of banquet halls, conferences, etc.
He told me that he had been able to increase the year’s sales by 32% simply by monitoring and engaging with social media. For me, that’s pretty impressive.
He would simply look online for people looking to host weddings or bandquets in the general vicinity, and see if they wanted to come and take a look. It almost seems like a no-brainer, and yet he was able to capture the market. Consider how much a single additional sale can bring in, and it becomes evident that a bit of engagement for high revenue activities is completely justifiable.
Imagine knowing that there is a room full of people. Your business is offering a great venue to hold a conference, have a wedding or through a banquet. If you knew that there were a few people asking for a good place to hold their event, would you stay quiet? We all know that the answer is “no”. What if that room was full of event planners? Then the answer would be a resounding “no”. So why do people think it’s okay not to listen and engage with the conversations that are taking place online?
It’s not enough to say that there is no value in listening to the conversation. Money is being left on the table, so put your ear to the ground and start listening today.
As a Freshman, I am always researching online for articles that can help me get further ahead.
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