Having monitored social media across hundreds of different industries and businesses, I think there is a definitive trend with respect to post volume. It’s actually pretty simple, and often when you’re in analysis paralysis, it’s also pretty easy to overlook.
Release as many press releases and content heavy stories as possible.
Make them available to social media channels, try to keep the branding to a minimum, and develop interesting content that people want to share.
Everyone wants to drive traffic back to the business, and there is no better way to do this than filling up a search engine with thousands of posts about your company. Search Engine Optimization (SEO) is a complicated business, but if you let other people tweet, blog and repost information about things you are doing, you will definitely get noticed by search engines.
And that’s really the main point. Everytime some types in something about your industry, product line, etc., you want to make sure that your company shows up near the top of the list. Search engines love social media because it’s current, and if you can make content that people share, then you can continue to stay near the top.
As as example, if you are a lawyer who focuses on distressed real estate, then distribute as much content about the topic that you can. It is amazing how just a little effort can help push your rankings to the top.
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