About
What can social media bring to your organization? I am a firm believer that social media is not only a public relations or communications tool as it is currently being used, but rather a revolutionary way to change the way companies are run from the inside out. It will become an integral part of marketing, research, competitive analysis, product innovation, sales, HR and, of course, communications.
It’s easy to say that Social Media is going to impact every aspect of a business, and another thing to actually put together the tools, processes and practices necessary to get an organization there. This blog is my way of slowly putting together my thoughts and experiences in Social Media to help companies do that in a real way.
