Category Archives: Brand Management

Why companies with big ticket items need to pay attention to LinkedIn

After spending the last few weeks telling brands and start-ups to consider LinkedIn as a marketing opportunity, I thought it could be helpful to post some of the hard numbers that make this a compelling channel and social network to sell … Continue reading

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Filed under Brand Management, Corporate Social Media, Product Marketing

Mind the top of the funnel, please

Social media can help to make communication frictionless.  But what does that mean when we talk about its role helping a brand.  All too often, we forget that a brand should be using social media to drive business objectives.  Just because … Continue reading

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Filed under Brand Management, Corporate Social Media

Dear brand: I love you… you suck! – Who cares?

Outside of the typical Coca-Colas and Pizza Huts of the world, a lot of smaller brands are wondering what a couple postings a day can really do to impact their brand.  A lot of people say to me, “Sure it’s … Continue reading

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Do ideas and beliefs trump facts?

With the recent social media uprising against Nestle and it use of palm oil from questionable sources, there has been another call to action for corporations to actively manage their social media presence.  There is obviously a lot of truth … Continue reading

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Global brand perspectives through wikis

I spent tonight at the World Affairs Council here in San Franciso listening to Jay Walsh, Head of Communications at the Wikimedia Foundation, talk about his organization.  The talk was titled: “A New Model for Global Collaboration”, and it was … Continue reading

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Filed under Brand Management, Business Development, Corporate Social Media, Product Marketing

Empowering Employees the Disney Way

If there’s one thing that I learned working summers in resorts/hospitality, it’s that every customer is special.  Providing a unique and fulfilling experience to each and every customer can turn brand ambassadors out of a lot of people.  And that can result … Continue reading

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What is Authenticity?

When it comes to brands and Social Media, what exactly does authenticity really mean?  In a recent podcast on Duct Tape Marketing, I heard Martin Lindstrom talk about how brands can have a similar neural response as the one that … Continue reading

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Multi-level marketing and social media

Some of the more interesting conversations that I have had over the last couple weeks include talking to companies in the multi-level marketing (MLM) space with regards to social media.  On some level, MLM as a business model is the best … Continue reading

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