Category Archives: Business Development

Using the hype around Pinterest to define your interest-based community strategy

With the considerable attention that Pinterest is getting these days, many individuals and companies are wondering whether and how they should be developing their “Pinterest strategy”.  Rather than thinking about a Pinterest strategy, I would challenge companies to use this … Continue reading

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Filed under Business Development, Corporate Social Media

Business Intelligence Tools to Understand External Online Data

If there’s all this great information in big data, why do we have such a hard time getting to the part with the deep business insights? One issue is related to getting a better handle on influence.  But it’s also … Continue reading

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Filed under Business Development, Corporate Social Media, Product Innovation

To Advertise or To Engage?

When it comes to social networks and social media channels in general, a lot of social media champions are using words like “enagagement” and “influence” to describe best practices.  While these are certainly areas that a brand should aspire to … Continue reading

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Building a New Business with Social

Recently, I have been talking to a number of start-ups about building a business from the ground up marketed through social channels.  There is no question that it is easier to make two-way communications a part of the lifeblood of … Continue reading

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Filed under Business Development, Product Marketing

What Can Social Media Do For You TODAY.

With the proliferation of spoofs on social media gurus and sites mocking the generalization that some social media professionals are offering to clients, I think there is a real need within the social media consulting community to actually figure out … Continue reading

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Filed under Business Development, Corporate Social Media, PR and Communications, Product Marketing

What Can Non-Profits Really Do With Social Media?

When it comes to using social media in the world of non-profits, there are two things that immediately come to mind when asked what this new medium can help with: awareness and fundraising.  And then of course, people gravitate towards … Continue reading

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Lead generation with a dose of social media

With the recent (and somewhat flat) IPO of QuinStreet, it got me thinking about how our clients can start to use the concepts of vertical marketing and social media in conjunction with each other.  It’s a way to strategically think … Continue reading

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Corporate Peek-A-Boo – Mobile Social Networks

With the recent flurry of news and blog posts on mobile social networks like Foursquare, there is a sense that these networks really have a shot of taking this all the way.  On Thursday, Foursquare announced that they had over … Continue reading

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Global brand perspectives through wikis

I spent tonight at the World Affairs Council here in San Franciso listening to Jay Walsh, Head of Communications at the Wikimedia Foundation, talk about his organization.  The talk was titled: “A New Model for Global Collaboration”, and it was … Continue reading

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Filed under Brand Management, Business Development, Corporate Social Media, Product Marketing

Making tweets work for you

Out of all of the stories that have come out about social media being successful at driving sales and traffic, I think the most impressive has come from the travel industry.  From Jet Blue’s All You Can Jet promotion to Travelzoo … Continue reading

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Filed under Business Development, PR and Communications, Uncategorized