Category Archives: Business Development
Tweeting for dollars
It’s now pretty standard for most consumer brands to have an official Twitter and Facebook account up and running. At the very least, every company should have an account on the two platforms as strategy is slowly put into place. But I think, … Continue reading
Filed under Business Development, Corporate Social Media
Targeting segments through Social Media
There are surely some specific segments within the population heavily engaged with social media which can be highly lucrative. If you happen to have a business that attracts these segments, you can make a lot of money. And I think … Continue reading
Filed under Business Development, Corporate Social Media
How much market research can you really get from Social Media?
I was recently asked by a prospective client the value of the market research that you can get from social media, and I think it’s a legitimate question to ask. How much weight does a social media opinion have, especially in … Continue reading
Filed under Business Development
CASE STUDY – Filling banquet halls with social media
I talked last week with the Marketing Director of chain of restaurants here on the West Coast in relation to the role of social media and how it can contribute to the bottom line. The restaurants are not all branded … Continue reading
Filed under Business Development
CASE STUDY – ROI in Social Media for Local Attractions
I had a great conversation today with the Director of Marketing at a major US attraction, and I stumbled on an idea to determine ROI across social media. Traditionally, fliers and brochures are handed out throughout major cities to entice … Continue reading
Filed under Business Development, Corporate Social Media