Category Archives: Corporate Social Media

Moving from social hearing to social listening

Everyone says it, and yet few social media marketers seem to take their own advice to heart.  “It all starts with listening,” they say.  And everyone nods their heads in agreement.  But how many follow through? In a micro-second world … Continue reading

Leave a Comment

Filed under Corporate Social Media, PR and Communications

Using the hype around Pinterest to define your interest-based community strategy

With the considerable attention that Pinterest is getting these days, many individuals and companies are wondering whether and how they should be developing their “Pinterest strategy”.  Rather than thinking about a Pinterest strategy, I would challenge companies to use this … Continue reading

Leave a Comment

Filed under Business Development, Corporate Social Media

Why companies with big ticket items need to pay attention to LinkedIn

After spending the last few weeks telling brands and start-ups to consider LinkedIn as a marketing opportunity, I thought it could be helpful to post some of the hard numbers that make this a compelling channel and social network to sell … Continue reading

Leave a Comment

Filed under Brand Management, Corporate Social Media, Product Marketing

Can social media monitoring be a stand-alone product?

A friend recently commented that social media monitoring as a stand-alone product is a “race to the bottom”.  While it may be a bit of a provocative statement, the fact of the matter is that any company which sells only … Continue reading

2 Comments

Filed under Corporate Social Media

Business Intelligence Tools to Understand External Online Data

If there’s all this great information in big data, why do we have such a hard time getting to the part with the deep business insights? One issue is related to getting a better handle on influence.  But it’s also … Continue reading

Leave a Comment

Filed under Business Development, Corporate Social Media, Product Innovation

Can we unlock insights in big data using influence?

For the last couple posts, I have focused a lot of energy into trying to illustrate the power of influence on engagement strategies.  With so many voices contributing content, how can we focus on the conversations which are going to … Continue reading

Leave a Comment

Filed under Corporate Social Media, Product Innovation

What happens when everyone is talking?

Over the last five years, the level of conversation on the larger social networks has increased exponentially, and when you  combine it with all of the other user-generated channels, that’s a lot of content being created on a daily basis. … Continue reading

2 Comments

Filed under Corporate Social Media

Calibrate your crystal ball of social listening

Having a listening solution that works “out-of-the-box” maybe be a bit of an illusion given the high expectations of deep social insight, however we are seeing many clients who are buying social media monitoring only to be frustrated that these … Continue reading

Leave a Comment

Filed under Corporate Social Media

Influence: A measure of reach or relevance?

As influence becomes a coveted metric among those who measure and analyze social media data, many are beginning to segment content creators into one of two groups: those with influence and those without.  But considering that our ability to measure … Continue reading

Leave a Comment

Filed under Corporate Social Media

Have you redesigned your processes as a result of social?

As social media strategies mature, many clients now recognize that business goals should drive the technology and not the other way around.  Few organizations are going out and buying social media products and services without thinking about how these purchases … Continue reading

Leave a Comment

Filed under Corporate Social Media