Category Archives: Corporate Social Media

Conversations that influence

With the ever increasing volume of data flowing through the blogosphere, we constantly hear from clients about the challenges of sorting through conversations that will have an impact on their interest graph and those that are just casually commenting about a … Continue reading

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Building change management into social media initiatives

Many of our clients initially consider two things around social media strategies: the technology and the measurement metrics.  But as we continue to move towards a more structured approach to social, there is another aspect of strategy that we should … Continue reading

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Mind the top of the funnel, please

Social media can help to make communication frictionless.  But what does that mean when we talk about its role helping a brand.  All too often, we forget that a brand should be using social media to drive business objectives.  Just because … Continue reading

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Filed under Brand Management, Corporate Social Media

Thinking more in terms of “user” rather than “customer”

There’s a new book out by Aaron Shapiro called “Users, Not Customers: Who Really Determines the Success of Your Business“.  Listening to an interview with him promoting the book, I realized that this is one of the fundamental things that … Continue reading

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To engage or to analyze?

Active listening across social media channels and responding directly to questions and comments across these channels is a lot different than in-depth trend analysis which can influence business strategy.  But as we work with our clients, we are noticing that … Continue reading

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The Challenge of Integrating Social CRM Across the Enterprise

For even skilled and innovative companies who are at the forefront of embracing social, there are some aspects of the social CRM process that continue to be difficult to integrate across the organization.  And mainly because social remains siloed into … Continue reading

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Making a List and Checking it Twice

After recently finishing Atul Gawande’s The Checklist Manifesto, I’ve started to think about how checklists can help improve things that we do in work and personal life every single day.  Clients are always looking to find better ways to manage social … Continue reading

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Filed under Corporate Social Media, Uncategorized

Set the Needle, and Watch It Move

Last Friday,John Hagel, the New York Times bestselling author of Power of Pull and founder of Deloitte’s Center for the Edge, gave a “fireside chat” to the Bay Area TEDx group on “Measuring the Impact of Collaboration”. As the title … Continue reading

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Social Media lessons from the campaign trail

For the majority of traditional marketing campaigns of most products and services, there often isn’t a definitive beginning or end. Many times one product or service line grows from another, and it can be hard to attribute success and failure … Continue reading

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How Fast Can You Move?

Yesterday, after the Oscars, the general news media from CNN to the New York Times began speculating on the way that micro-media like Twitter could change the way that national broadcasts are produced. Richard Robbins, the director of social innovation … Continue reading

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Filed under Corporate Social Media, PR and Communications, Product Innovation