Category Archives: Corporate Social Media
Listen. We want to help you sell more.
For most of our clients, social media is a no-brainer. Let’s face it. Even the mom-and-pop deli below the office has a Twitter and Facebook page. But what is scary is that companies with millions/billions in revenue, multiple locations and … Continue reading
Filed under Corporate Social Media, Product Innovation
The Value of Broadcasting
After last week’s post on using longer format social media channels for insight, we started hearing from our clients. What is broadcasting, and should we be encouraging it? First, a definition on “broadcasting” from a social media perspective – Broadcasting … Continue reading
Insights that are Bigger than 140 Characters.
A fundamental part of the strategies that we implement for clients include a listening analysis or audit that takes a baseline of all the social media conversations that are taking place across over half a billion sources of user generated … Continue reading
Filed under Corporate Social Media
What Topics Drive Conversations?
For the last three posts, we looked mainly at influencers, who they are, and how companies can think about finding them outside of the traditional conversation topic areas. This may inevitably bring up the question that asks what individuals are … Continue reading
Filed under Corporate Social Media, PR and Communications
Finding the Target Audience away from the Target Conversation
After our clients have spent the time listening for what customers are saying about them and their brands, the next question is how to find others who may be interested in their products or services… but maybe just do not … Continue reading
Filed under Corporate Social Media, PR and Communications
Who Follows Who?
Continuing the discussion from last week around influence, we looked a little more deeply into some of the social behavior work being done at HP to see if there were any other insights that we could glean. Last August, Social … Continue reading
Filed under Corporate Social Media, PR and Communications
Harnessing Influence
With the recent addition of $8.5M to Klout’s coffers, influence has become a prized commodity in social media engagement and monitoring. As we talk to our clients, there’s a real disconnect between the idealized form of harnessing the power of … Continue reading
Filed under Corporate Social Media, PR and Communications
To Advertise or To Engage?
When it comes to social networks and social media channels in general, a lot of social media champions are using words like “enagagement” and “influence” to describe best practices. While these are certainly areas that a brand should aspire to … Continue reading
Location Based Social Networks – Who Needs Them?
You know that something is becoming huge when both the New York Times and the Economist are writing stories about a relatively new technology during the same week. Include that with the huge sums of money and hype being dumped on … Continue reading
Filed under Corporate Social Media, PR and Communications
What Can Social Media Do For You TODAY.
With the proliferation of spoofs on social media gurus and sites mocking the generalization that some social media professionals are offering to clients, I think there is a real need within the social media consulting community to actually figure out … Continue reading