Category Archives: PR and Communications

Moving from social hearing to social listening

Everyone says it, and yet few social media marketers seem to take their own advice to heart.  “It all starts with listening,” they say.  And everyone nods their heads in agreement.  But how many follow through? In a micro-second world … Continue reading

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Filed under Corporate Social Media, PR and Communications

How Fast Can You Move?

Yesterday, after the Oscars, the general news media from CNN to the New York Times began speculating on the way that micro-media like Twitter could change the way that national broadcasts are produced. Richard Robbins, the director of social innovation … Continue reading

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Filed under Corporate Social Media, PR and Communications, Product Innovation

Positivity trumps defensiveness

A recent article in the Economist about how companies should fight rumors may turn out to be pretty pertinent to our clients as they begin to engage… and fear the consequences of social media. We have heard many ways to … Continue reading

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The Value of Broadcasting

After last week’s post on using longer format social media channels for insight, we started hearing from our clients. What is broadcasting, and should we be encouraging it? First, a definition on “broadcasting” from a social media perspective – Broadcasting … Continue reading

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Filed under Corporate Social Media, PR and Communications, Product Marketing

What Topics Drive Conversations?

For the last three posts, we looked mainly at influencers, who they are, and how companies can think about finding them outside of the traditional conversation topic areas. This may inevitably bring up the question that asks what individuals are … Continue reading

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Finding the Target Audience away from the Target Conversation

After our clients have spent the time listening for what customers are saying about them and their brands, the next question is how to find others who may be interested in their products or services… but maybe just do not … Continue reading

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Filed under Corporate Social Media, PR and Communications

Who Follows Who?

Continuing the discussion from last week around influence, we looked a little more deeply into some of the social behavior work being done at HP to see if there were any other insights that we could glean. Last August, Social … Continue reading

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Filed under Corporate Social Media, PR and Communications

Harnessing Influence

With the recent addition of $8.5M to Klout’s coffers, influence has become a prized commodity in social media engagement and monitoring. As we talk to our clients, there’s a real disconnect between the idealized form of harnessing the power of … Continue reading

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To Advertise or To Engage?

When it comes to social networks and social media channels in general, a lot of social media champions are using words like “enagagement” and “influence” to describe best practices.  While these are certainly areas that a brand should aspire to … Continue reading

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Filed under Business Development, Corporate Social Media, PR and Communications

Location Based Social Networks – Who Needs Them?

You know that something is becoming huge when both the New York Times and the Economist are writing stories about a relatively new technology during the same week.  Include that with the huge sums of money and hype being dumped on … Continue reading

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Filed under Corporate Social Media, PR and Communications