Category Archives: PR and Communications
What Can Social Media Do For You TODAY.
With the proliferation of spoofs on social media gurus and sites mocking the generalization that some social media professionals are offering to clients, I think there is a real need within the social media consulting community to actually figure out … Continue reading
What Can Non-Profits Really Do With Social Media?
When it comes to using social media in the world of non-profits, there are two things that immediately come to mind when asked what this new medium can help with: awareness and fundraising. And then of course, people gravitate towards … Continue reading
Give Me Substance… and I’ll Give You Some Trust
Recently, there have been a number of articles written about human psychology and social media; a decreased focus across our personal lives as we are subject to tweets, texts and one-off conversations that are high in volume and low on … Continue reading
Filed under Corporate Social Media, PR and Communications
Why Social Media is NOT Marketing
There’s a real danger today as functional groups within organizations begin to take on social media. Who will take ownership of social media, and what purpose will this technology serve for the organization as a whole? Will it be marketing… or … Continue reading
Listen before you leap
Talking to clients over the last few weeks, I am convinced that the best social media strategies can only be driven by an initial in-depth listening activity. This means using a social media monitoring tool like Radian 6 or SM2 and … Continue reading
Filed under Corporate Social Media, PR and Communications
Changing the Paradigm for Spreading the Message
For a while now, most content creators have been relatively easy to identify. You know or can find out who writes news stories about things that you are interested in. There are plenty of tools out there to help brands … Continue reading
Filed under PR and Communications
Help yourself, please.
Today, I had the opportunity to hear John Ragsdale of TSIA talk a bit about the role that social media is playing and will continue to play in the customer service industry. It’s interesting to note that while CRM took about … Continue reading
Filed under Corporate Social Media, PR and Communications
Dear brand: I love you… you suck! – Who cares?
Outside of the typical Coca-Colas and Pizza Huts of the world, a lot of smaller brands are wondering what a couple postings a day can really do to impact their brand. A lot of people say to me, “Sure it’s … Continue reading
Filed under Brand Management, PR and Communications
Hello Mr. CMO, it’s me, customer service!
A few days ago, I was talking to a client about what the future of social media interactions might look like, and she remarked that it would be great if the Customer Service department could start telling Marketing what to … Continue reading
Filed under Corporate Social Media, PR and Communications
Do ideas and beliefs trump facts?
With the recent social media uprising against Nestle and it use of palm oil from questionable sources, there has been another call to action for corporations to actively manage their social media presence. There is obviously a lot of truth … Continue reading
Filed under Brand Management, PR and Communications