Category Archives: PR and Communications
Do ideas and beliefs trump facts?
With the recent social media uprising against Nestle and it use of palm oil from questionable sources, there has been another call to action for corporations to actively manage their social media presence. There is obviously a lot of truth … Continue reading
Filed under Brand Management, PR and Communications
Empowering Employees the Disney Way
If there’s one thing that I learned working summers in resorts/hospitality, it’s that every customer is special. Providing a unique and fulfilling experience to each and every customer can turn brand ambassadors out of a lot of people. And that can result … Continue reading
Filed under Brand Management, PR and Communications
The New Suggestion Box – Faster, easier and quicker response times
I talked to a Social Media director today at a large chain of retail convenience stores, and she told me a simple story of how the company had used Social Media to discover that a move from French Vanilla creamer … Continue reading
Filed under PR and Communications, Product Innovation
Where do we go when EVERYONE complains on Social Media?
One of the big things that I see a lot of our clients doing these days after they start listening is engagging with their customers on a one-to-one basis. Not surprisingly, a lot of the “engagement” on microblogs tends to … Continue reading
Filed under Corporate Social Media, PR and Communications
Making tweets work for you
Out of all of the stories that have come out about social media being successful at driving sales and traffic, I think the most impressive has come from the travel industry. From Jet Blue’s All You Can Jet promotion to Travelzoo … Continue reading
Filed under Business Development, PR and Communications, Uncategorized
Redefining healthcare
Who do you ask before you decide on a doctor or a specialist? Typically, it’s a friend or a friend of a friend. As we become more mobile in where we live, it is becoming increasingly important to have a … Continue reading
What Social Media is NOT
On some respect, I have found that social media from a corporate standpoint is largely misunderstood. Many executives listen to media reports and believe that Twitter and Facebook are the channels that make up the bulk of social media. Throw … Continue reading
Filed under Corporate Social Media, PR and Communications
Micro-Blogging and Twitter for Corporate Communications
Like walking through a modern art museum, one has to make choices when reading a book about something as new and radical as micro-blogging, especially in the context of corporate communications. Deborah Micek and Warren Whitlock have taken a great … Continue reading
Filed under PR and Communications