Category Archives: Product Innovation
Business Intelligence Tools to Understand External Online Data
If there’s all this great information in big data, why do we have such a hard time getting to the part with the deep business insights? One issue is related to getting a better handle on influence. But it’s also … Continue reading
Can we unlock insights in big data using influence?
For the last couple posts, I have focused a lot of energy into trying to illustrate the power of influence on engagement strategies. With so many voices contributing content, how can we focus on the conversations which are going to … Continue reading
Filed under Corporate Social Media, Product Innovation
How Fast Can You Move?
Yesterday, after the Oscars, the general news media from CNN to the New York Times began speculating on the way that micro-media like Twitter could change the way that national broadcasts are produced. Richard Robbins, the director of social innovation … Continue reading
Listen. We want to help you sell more.
For most of our clients, social media is a no-brainer. Let’s face it. Even the mom-and-pop deli below the office has a Twitter and Facebook page. But what is scary is that companies with millions/billions in revenue, multiple locations and … Continue reading
Filed under Corporate Social Media, Product Innovation
The New Suggestion Box – Faster, easier and quicker response times
I talked to a Social Media director today at a large chain of retail convenience stores, and she told me a simple story of how the company had used Social Media to discover that a move from French Vanilla creamer … Continue reading
Filed under PR and Communications, Product Innovation
Thinking “outside the box” with social media
Use social media as way to expand your thinking around product and corporate innovation. There are typically two sources that have the most information about your customers and your products: your customers and your ground level employees. Listen to what they say and act on it. Continue reading
Filed under Corporate Social Media, Product Innovation
Product innovation through social media
Within the social media monitoring space, there is a lot of talk of using social media to innovate products and determine how trending data is pointing to new places that your customer wants products to go. But how realistic is … Continue reading
Filed under Corporate Social Media, Product Innovation
Social Media in Market Research… Hold the Engagement!
I think the one thing that always amazes CMOs and marketers in general is the huge amount of market data that resides on social media channels. Traditionally, market research has been a relatively slow process taking weeks or months and … Continue reading
Filed under Corporate Social Media, Product Innovation