Category Archives: Product Innovation

Thinking “outside the box” with social media

Use social media as way to expand your thinking around product and corporate innovation. There are typically two sources that have the most information about your customers and your products: your customers and your ground level employees. Listen to what they say and act on it. Continue reading

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Product innovation through social media

Within the social media monitoring space, there is a lot of talk of using social media to innovate products and determine how trending data is pointing to new places that your customer wants products to go.  But how realistic is … Continue reading

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Social Media in Market Research… Hold the Engagement!

I think the one thing that always amazes CMOs and marketers in general is the huge amount of market data that resides on social media channels. Traditionally, market research has been a relatively slow process taking weeks or months and … Continue reading

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Filed under Corporate Social Media, Product Innovation