Category Archives: Product Marketing

So what is it about Square and Stripe that makes them so interesting?…

Of all the payments companies that non-payments people talk about, Square and Stripe  always seem to be top of mind.  So what exactly is it that makes them so interesting? Before I jump into an analysis on what does and does … Continue reading

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Filed under Payments, Product Marketing

PayPal App – Happy stomach but more payments friction

  Since the debut of the latest version of the PayPal mobile app at the beginning of September, the payments giant recently teamed up with Eat24 to entice customers to start using the app to pay for food through $5 … Continue reading

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Filed under Payments, Product Innovation, Product Marketing

Why companies with big ticket items need to pay attention to LinkedIn

After spending the last few weeks telling brands and start-ups to consider LinkedIn as a marketing opportunity, I thought it could be helpful to post some of the hard numbers that make this a compelling channel and social network to sell … Continue reading

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Filed under Brand Management, Corporate Social Media, Product Marketing

The Value of Broadcasting

After last week’s post on using longer format social media channels for insight, we started hearing from our clients. What is broadcasting, and should we be encouraging it? First, a definition on “broadcasting” from a social media perspective – Broadcasting … Continue reading

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Filed under Corporate Social Media, PR and Communications, Product Marketing

Facebook’s New Ad Source

This morning, Facebook unveiled a new way of reaching and marketing to customers through a product called Sponsored Stories. Basically, it allows companies to turn likes, check-ins, page posts and certain actions within apps into ads that appear on friend’s … Continue reading

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Filed under Product Marketing

Building a New Business with Social

Recently, I have been talking to a number of start-ups about building a business from the ground up marketed through social channels.  There is no question that it is easier to make two-way communications a part of the lifeblood of … Continue reading

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Filed under Business Development, Product Marketing

What Can Social Media Do For You TODAY.

With the proliferation of spoofs on social media gurus and sites mocking the generalization that some social media professionals are offering to clients, I think there is a real need within the social media consulting community to actually figure out … Continue reading

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Filed under Business Development, Corporate Social Media, PR and Communications, Product Marketing

Why Social Media is NOT Marketing

There’s a real danger today as functional groups within organizations begin to take on social media.  Who will take ownership of social media, and what purpose will this technology serve for the organization as a whole?  Will it be marketing… or … Continue reading

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Filed under Corporate Social Media, PR and Communications, Product Marketing

Corporate Peek-A-Boo – Mobile Social Networks

With the recent flurry of news and blog posts on mobile social networks like Foursquare, there is a sense that these networks really have a shot of taking this all the way.  On Thursday, Foursquare announced that they had over … Continue reading

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Filed under Business Development, Corporate Social Media, Product Marketing

Global brand perspectives through wikis

I spent tonight at the World Affairs Council here in San Franciso listening to Jay Walsh, Head of Communications at the Wikimedia Foundation, talk about his organization.  The talk was titled: “A New Model for Global Collaboration”, and it was … Continue reading

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Filed under Brand Management, Business Development, Corporate Social Media, Product Marketing