Category Archives: Product Marketing
The Value of Broadcasting
After last week’s post on using longer format social media channels for insight, we started hearing from our clients. What is broadcasting, and should we be encouraging it? First, a definition on “broadcasting” from a social media perspective – Broadcasting … Continue reading
Facebook’s New Ad Source
This morning, Facebook unveiled a new way of reaching and marketing to customers through a product called Sponsored Stories. Basically, it allows companies to turn likes, check-ins, page posts and certain actions within apps into ads that appear on friend’s … Continue reading
Filed under Product Marketing
Building a New Business with Social
Recently, I have been talking to a number of start-ups about building a business from the ground up marketed through social channels. There is no question that it is easier to make two-way communications a part of the lifeblood of … Continue reading
Filed under Business Development, Product Marketing
What Can Social Media Do For You TODAY.
With the proliferation of spoofs on social media gurus and sites mocking the generalization that some social media professionals are offering to clients, I think there is a real need within the social media consulting community to actually figure out … Continue reading
Why Social Media is NOT Marketing
There’s a real danger today as functional groups within organizations begin to take on social media. Who will take ownership of social media, and what purpose will this technology serve for the organization as a whole? Will it be marketing… or … Continue reading
Corporate Peek-A-Boo – Mobile Social Networks
With the recent flurry of news and blog posts on mobile social networks like Foursquare, there is a sense that these networks really have a shot of taking this all the way. On Thursday, Foursquare announced that they had over … Continue reading
Global brand perspectives through wikis
I spent tonight at the World Affairs Council here in San Franciso listening to Jay Walsh, Head of Communications at the Wikimedia Foundation, talk about his organization. The talk was titled: “A New Model for Global Collaboration”, and it was … Continue reading
Just-in-time social marketing for FMCG organizations
New product releases are one of the hardest things to undertake from a marketing perspective. On the one hand, you’re taking a huge risk on an innovative idea. On the other, you have no idea how the market will react, … Continue reading
Filed under Corporate Social Media, Product Marketing