Tag Archives: brand

Why companies with big ticket items need to pay attention to LinkedIn

After spending the last few weeks telling brands and start-ups to consider LinkedIn as a marketing opportunity, I thought it could be helpful to post some of the hard numbers that make this a compelling channel and social network to sell … Continue reading

Leave a Comment

Filed under Brand Management, Corporate Social Media, Product Marketing

Thinking more in terms of “user” rather than “customer”

There’s a new book out by Aaron Shapiro called “Users, Not Customers: Who Really Determines the Success of Your Business“.  Listening to an interview with him promoting the book, I realized that this is one of the fundamental things that … Continue reading

2 Comments

Filed under Corporate Social Media

Listen. We want to help you sell more.

For most of our clients, social media is a no-brainer. Let’s face it. Even the mom-and-pop deli below the office has a Twitter and Facebook page. But what is scary is that companies with millions/billions in revenue, multiple locations and … Continue reading

Leave a Comment

Filed under Corporate Social Media, Product Innovation

To Advertise or To Engage?

When it comes to social networks and social media channels in general, a lot of social media champions are using words like “enagagement” and “influence” to describe best practices.  While these are certainly areas that a brand should aspire to … Continue reading

Leave a Comment

Filed under Business Development, Corporate Social Media, PR and Communications

Listen before you leap

Talking to clients over the last few weeks, I am convinced that the best social media strategies can only be driven by an initial in-depth listening activity.  This means using a social media monitoring tool like Radian 6 or SM2 and … Continue reading

2 Comments

Filed under Corporate Social Media, PR and Communications

Make Good Content and the Rest will Follow

I was at the Smash Summit yesterday, and I had the opportunity to listen to a lot of great speakers about Social Media and where the ecosystem is headed.  There was some great insight across the board, but I realized … Continue reading

Leave a Comment

Filed under Corporate Social Media

Dear brand: I love you… you suck! – Who cares?

Outside of the typical Coca-Colas and Pizza Huts of the world, a lot of smaller brands are wondering what a couple postings a day can really do to impact their brand.  A lot of people say to me, “Sure it’s … Continue reading

Leave a Comment

Filed under Brand Management, PR and Communications

Do ideas and beliefs trump facts?

With the recent social media uprising against Nestle and it use of palm oil from questionable sources, there has been another call to action for corporations to actively manage their social media presence.  There is obviously a lot of truth … Continue reading

2 Comments

Filed under Brand Management, PR and Communications

Corporate Peek-A-Boo – Mobile Social Networks

With the recent flurry of news and blog posts on mobile social networks like Foursquare, there is a sense that these networks really have a shot of taking this all the way.  On Thursday, Foursquare announced that they had over … Continue reading

4 Comments

Filed under Business Development, Corporate Social Media, Product Marketing

Empowering Employees the Disney Way

If there’s one thing that I learned working summers in resorts/hospitality, it’s that every customer is special.  Providing a unique and fulfilling experience to each and every customer can turn brand ambassadors out of a lot of people.  And that can result … Continue reading

36 Comments

Filed under Brand Management, PR and Communications