Tag Archives: brand
What is Authenticity?
When it comes to brands and Social Media, what exactly does authenticity really mean? In a recent podcast on Duct Tape Marketing, I heard Martin Lindstrom talk about how brands can have a similar neural response as the one that … Continue reading
Filed under Brand Management, Corporate Social Media
Multi-level marketing and social media
Some of the more interesting conversations that I have had over the last couple weeks include talking to companies in the multi-level marketing (MLM) space with regards to social media. On some level, MLM as a business model is the best … Continue reading
Filed under Brand Management, Corporate Social Media