Tag Archives: Business Development

Building a New Business with Social

Recently, I have been talking to a number of start-ups about building a business from the ground up marketed through social channels.  There is no question that it is easier to make two-way communications a part of the lifeblood of … Continue reading

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Filed under Business Development, Product Marketing

What Can Social Media Do For You TODAY.

With the proliferation of spoofs on social media gurus and sites mocking the generalization that some social media professionals are offering to clients, I think there is a real need within the social media consulting community to actually figure out … Continue reading

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Filed under Business Development, Corporate Social Media, PR and Communications, Product Marketing

Measuring Social Media… Meaningfully

One of the reasons that I like reading white papers by the Altimeter Group is that the papers typically have a concise and implentable method to the madness.  For most of the clients that I work with, we are seeing an often … Continue reading

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Filed under Corporate Social Media

Global brand perspectives through wikis

I spent tonight at the World Affairs Council here in San Franciso listening to Jay Walsh, Head of Communications at the Wikimedia Foundation, talk about his organization.  The talk was titled: “A New Model for Global Collaboration”, and it was … Continue reading

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Filed under Brand Management, Business Development, Corporate Social Media, Product Marketing

Making tweets work for you

Out of all of the stories that have come out about social media being successful at driving sales and traffic, I think the most impressive has come from the travel industry.  From Jet Blue’s All You Can Jet promotion to Travelzoo … Continue reading

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Filed under Business Development, PR and Communications, Uncategorized

Tweeting for dollars

It’s now pretty standard for most consumer brands to have an official Twitter and Facebook account up and running.  At the very least, every company should have an account on the two platforms as strategy is slowly put into place.  But I think, … Continue reading

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Filed under Business Development, Corporate Social Media

CASE STUDY – Filling banquet halls with social media

I talked last week with the Marketing Director of chain of restaurants here on the West Coast in relation to the role of social media and how it can contribute to the bottom line.  The restaurants are not all branded … Continue reading

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CASE STUDY – ROI in Social Media for Local Attractions

I had a great conversation today with the Director of Marketing at a major US attraction, and I stumbled on an idea to determine ROI across social media. Traditionally, fliers and brochures are handed out throughout major cities to entice … Continue reading

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Filed under Business Development, Corporate Social Media