Tag Archives: communications

Positivity trumps defensiveness

A recent article in the Economist about how companies should fight rumors may turn out to be pretty pertinent to our clients as they begin to engage… and fear the consequences of social media. We have heard many ways to … Continue reading

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The Value of Broadcasting

After last week’s post on using longer format social media channels for insight, we started hearing from our clients. What is broadcasting, and should we be encouraging it? First, a definition on “broadcasting” from a social media perspective – Broadcasting … Continue reading

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Filed under Corporate Social Media, PR and Communications, Product Marketing

Make News and Post Volume will Follow

Having  monitored social media across hundreds of different industries and businesses, I think there is a definitive trend with respect to post volume.  It’s actually pretty simple, and often when you’re in analysis paralysis, it’s also pretty easy to overlook. … Continue reading

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Changing the Paradigm for Spreading the Message

For a while now, most content creators have been relatively easy  to identify.  You know or can find out who writes news stories about things that you are interested in.  There are plenty of tools out there to help brands … Continue reading

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Managing without Hierarchy

As we move towards a flatter organization with distributed and transparent communications, there is a real conflict growing between those who would have us believe that management hierarchy is a necessity and those who do not.  With more collaborative teams forming … Continue reading

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Filed under Corporate Social Media

Empowering Employees the Disney Way

If there’s one thing that I learned working summers in resorts/hospitality, it’s that every customer is special.  Providing a unique and fulfilling experience to each and every customer can turn brand ambassadors out of a lot of people.  And that can result … Continue reading

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Filed under Brand Management, PR and Communications

The New Suggestion Box – Faster, easier and quicker response times

I talked to a Social Media director today at a large chain of retail convenience stores, and she told me a simple story of how the company had used Social Media to discover that a move from French Vanilla creamer … Continue reading

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Filed under PR and Communications, Product Innovation

What is Authenticity?

When it comes to brands and Social Media, what exactly does authenticity really mean?  In a recent podcast on Duct Tape Marketing, I heard Martin Lindstrom talk about how brands can have a similar neural response as the one that … Continue reading

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Filed under Brand Management, Corporate Social Media

Where do we go when EVERYONE complains on Social Media?

One of the big things that I see a lot of our clients doing these days after they start listening is engagging with their customers on a one-to-one basis.  Not surprisingly, a lot of the “engagement” on microblogs tends to … Continue reading

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Redefining healthcare

Who do you ask before you decide on a doctor or a specialist?  Typically, it’s a friend or a friend of a friend.  As we become more mobile in where we live, it is becoming increasingly important to have a … Continue reading

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Filed under Corporate Social Media, PR and Communications, Uncategorized