Tag Archives: community

Social Media lessons from the campaign trail

For the majority of traditional marketing campaigns of most products and services, there often isn’t a definitive beginning or end. Many times one product or service line grows from another, and it can be hard to attribute success and failure … Continue reading

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What Topics Drive Conversations?

For the last three posts, we looked mainly at influencers, who they are, and how companies can think about finding them outside of the traditional conversation topic areas. This may inevitably bring up the question that asks what individuals are … Continue reading

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Filed under Corporate Social Media, PR and Communications

Finding the Target Audience away from the Target Conversation

After our clients have spent the time listening for what customers are saying about them and their brands, the next question is how to find others who may be interested in their products or services… but maybe just do not … Continue reading

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What Can Non-Profits Really Do With Social Media?

When it comes to using social media in the world of non-profits, there are two things that immediately come to mind when asked what this new medium can help with: awareness and fundraising.  And then of course, people gravitate towards … Continue reading

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Making Sense of the Noise

It’s a bit of a paradox.  On some level, we are still waiting for a greater percentage of the population to start generating new media content that will give companies further insight and direction on future product launches and opportunities.  … Continue reading

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