Tag Archives: engagement

Thinking more in terms of “user” rather than “customer”

There’s a new book out by Aaron Shapiro called “Users, Not Customers: Who Really Determines the Success of Your Business“.  Listening to an interview with him promoting the book, I realized that this is one of the fundamental things that … Continue reading

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Filed under Corporate Social Media

To engage or to analyze?

Active listening across social media channels and responding directly to questions and comments across these channels is a lot different than in-depth trend analysis which can influence business strategy.  But as we work with our clients, we are noticing that … Continue reading

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Filed under Corporate Social Media

Social Media lessons from the campaign trail

For the majority of traditional marketing campaigns of most products and services, there often isn’t a definitive beginning or end. Many times one product or service line grows from another, and it can be hard to attribute success and failure … Continue reading

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Location Based Social Networks – Who Needs Them?

You know that something is becoming huge when both the New York Times and the Economist are writing stories about a relatively new technology during the same week.  Include that with the huge sums of money and hype being dumped on … Continue reading

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Filed under Corporate Social Media, PR and Communications

Make Good Content and the Rest will Follow

I was at the Smash Summit yesterday, and I had the opportunity to listen to a lot of great speakers about Social Media and where the ecosystem is headed.  There was some great insight across the board, but I realized … Continue reading

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Measuring Social Media… Meaningfully

One of the reasons that I like reading white papers by the Altimeter Group is that the papers typically have a concise and implentable method to the madness.  For most of the clients that I work with, we are seeing an often … Continue reading

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Filed under Corporate Social Media