Tag Archives: influence

Can we unlock insights in big data using influence?

For the last couple posts, I have focused a lot of energy into trying to illustrate the power of influence on engagement strategies.  With so many voices contributing content, how can we focus on the conversations which are going to … Continue reading

Leave a Comment

Filed under Corporate Social Media, Product Innovation

Influence: A measure of reach or relevance?

As influence becomes a coveted metric among those who measure and analyze social media data, many are beginning to segment content creators into one of two groups: those with influence and those without.  But considering that our ability to measure … Continue reading

Leave a Comment

Filed under Corporate Social Media

Conversations that influence

With the ever increasing volume of data flowing through the blogosphere, we constantly hear from clients about the challenges of sorting through conversations that will have an impact on their interest graph and those that are just casually commenting about a … Continue reading

3 Comments

Filed under Corporate Social Media

Who Follows Who?

Continuing the discussion from last week around influence, we looked a little more deeply into some of the social behavior work being done at HP to see if there were any other insights that we could glean. Last August, Social … Continue reading

Leave a Comment

Filed under Corporate Social Media, PR and Communications

Harnessing Influence

With the recent addition of $8.5M to Klout’s coffers, influence has become a prized commodity in social media engagement and monitoring. As we talk to our clients, there’s a real disconnect between the idealized form of harnessing the power of … Continue reading

Leave a Comment

Filed under Corporate Social Media, PR and Communications