Tag Archives: management

Building change management into social media initiatives

Many of our clients initially consider two things around social media strategies: the technology and the measurement metrics.  But as we continue to move towards a more structured approach to social, there is another aspect of strategy that we should … Continue reading

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Set the Needle, and Watch It Move

Last Friday,John Hagel, the New York Times bestselling author of Power of Pull and founder of Deloitte’s Center for the Edge, gave a “fireside chat” to the Bay Area TEDx group on “Measuring the Impact of Collaboration”. As the title … Continue reading

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Why Social Media is NOT Marketing

There’s a real danger today as functional groups within organizations begin to take on social media.  Who will take ownership of social media, and what purpose will this technology serve for the organization as a whole?  Will it be marketing… or … Continue reading

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Filed under Corporate Social Media, PR and Communications, Product Marketing

Listen before you leap

Talking to clients over the last few weeks, I am convinced that the best social media strategies can only be driven by an initial in-depth listening activity.  This means using a social media monitoring tool like Radian 6 or SM2 and … Continue reading


Filed under Corporate Social Media, PR and Communications

Changing the Paradigm for Spreading the Message

For a while now, most content creators have been relatively easy  to identify.  You know or can find out who writes news stories about things that you are interested in.  There are plenty of tools out there to help brands … Continue reading


Filed under PR and Communications

Consumer Generated Data in Business Intelligence

The latest issue of the Economist has done a thorough job (14 pages) in its Special Report of looking at the implications of the massive amounts of data floating around the internet and data warhouse around the globe, and how we’re all going … Continue reading


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Managing without Hierarchy

As we move towards a flatter organization with distributed and transparent communications, there is a real conflict growing between those who would have us believe that management hierarchy is a necessity and those who do not.  With more collaborative teams forming … Continue reading

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