Tag Archives: market research

Moving from social hearing to social listening

Everyone says it, and yet few social media marketers seem to take their own advice to heart.  “It all starts with listening,” they say.  And everyone nods their heads in agreement.  But how many follow through? In a micro-second world … Continue reading

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Filed under Corporate Social Media, PR and Communications

Using the hype around Pinterest to define your interest-based community strategy

With the considerable attention that Pinterest is getting these days, many individuals and companies are wondering whether and how they should be developing their “Pinterest strategy”.  Rather than thinking about a Pinterest strategy, I would challenge companies to use this … Continue reading

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Filed under Business Development, Corporate Social Media

Business Intelligence Tools to Understand External Online Data

If there’s all this great information in big data, why do we have such a hard time getting to the part with the deep business insights? One issue is related to getting a better handle on influence.  But it’s also … Continue reading

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Filed under Business Development, Corporate Social Media, Product Innovation

Can we unlock insights in big data using influence?

For the last couple posts, I have focused a lot of energy into trying to illustrate the power of influence on engagement strategies.  With so many voices contributing content, how can we focus on the conversations which are going to … Continue reading

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Filed under Corporate Social Media, Product Innovation

What happens when everyone is talking?

Over the last five years, the level of conversation on the larger social networks has increased exponentially, and when you  combine it with all of the other user-generated channels, that’s a lot of content being created on a daily basis. … Continue reading

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Filed under Corporate Social Media

Calibrate your crystal ball of social listening

Having a listening solution that works “out-of-the-box” maybe be a bit of an illusion given the high expectations of deep social insight, however we are seeing many clients who are buying social media monitoring only to be frustrated that these … Continue reading

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Influence: A measure of reach or relevance?

As influence becomes a coveted metric among those who measure and analyze social media data, many are beginning to segment content creators into one of two groups: those with influence and those without.  But considering that our ability to measure … Continue reading

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Conversations that influence

With the ever increasing volume of data flowing through the blogosphere, we constantly hear from clients about the challenges of sorting through conversations that will have an impact on their interest graph and those that are just casually commenting about a … Continue reading

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Thinking more in terms of “user” rather than “customer”

There’s a new book out by Aaron Shapiro called “Users, Not Customers: Who Really Determines the Success of Your Business“.  Listening to an interview with him promoting the book, I realized that this is one of the fundamental things that … Continue reading

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Filed under Corporate Social Media

To engage or to analyze?

Active listening across social media channels and responding directly to questions and comments across these channels is a lot different than in-depth trend analysis which can influence business strategy.  But as we work with our clients, we are noticing that … Continue reading

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Filed under Corporate Social Media