Tag Archives: market research

How Fast Can You Move?

Yesterday, after the Oscars, the general news media from CNN to the New York Times began speculating on the way that micro-media like Twitter could change the way that national broadcasts are produced. Richard Robbins, the director of social innovation … Continue reading

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Filed under Corporate Social Media, PR and Communications, Product Innovation

Listen. We want to help you sell more.

For most of our clients, social media is a no-brainer. Let’s face it. Even the mom-and-pop deli below the office has a Twitter and Facebook page. But what is scary is that companies with millions/billions in revenue, multiple locations and … Continue reading

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Filed under Corporate Social Media, Product Innovation

Consumer Generated Data in Business Intelligence

The latest issue of the Economist has done a thorough job (14 pages) in its Special Report of looking at the implications of the massive amounts of data floating around the internet and data warhouse around the globe, and how we’re all going … Continue reading

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Filed under Corporate Social Media

Now Listening… for Building Engagement

So my last post was about deconstructing some of the pieces around listening, specifically when you really don’t want to engage in the conversation.  For a lot of Social Media people, this seems pretty counter-intuitive, but I think there is … Continue reading

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Breaking Down Listening

Today, we went through the process of trying to figure out how an organization could use a listening tool for Social Media for a use otherthan engagement.  It got me thinking that this was part of an overall framework that … Continue reading

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The New Suggestion Box – Faster, easier and quicker response times

I talked to a Social Media director today at a large chain of retail convenience stores, and she told me a simple story of how the company had used Social Media to discover that a move from French Vanilla creamer … Continue reading

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Filed under PR and Communications, Product Innovation

Targeting segments through Social Media

There are surely some specific segments within the population heavily engaged with social media which can be highly lucrative.  If you happen to have a business that attracts these segments, you can make a lot of money.  And I think … Continue reading

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Filed under Business Development, Corporate Social Media

Thinking “outside the box” with social media

Use social media as way to expand your thinking around product and corporate innovation. There are typically two sources that have the most information about your customers and your products: your customers and your ground level employees. Listen to what they say and act on it. Continue reading

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Filed under Corporate Social Media, Product Innovation

Product innovation through social media

Within the social media monitoring space, there is a lot of talk of using social media to innovate products and determine how trending data is pointing to new places that your customer wants products to go.  But how realistic is … Continue reading

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Filed under Corporate Social Media, Product Innovation

How much market research can you really get from Social Media?

I was recently asked by a prospective client the value of the market research that you can get from social media, and I think it’s a legitimate question to ask.  How much weight does a social media opinion have, especially in … Continue reading

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Filed under Business Development