Tag Archives: marketing

Why companies with big ticket items need to pay attention to LinkedIn

After spending the last few weeks telling brands and start-ups to consider LinkedIn as a marketing opportunity, I thought it could be helpful to post some of the hard numbers that make this a compelling channel and social network to sell … Continue reading

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Filed under Brand Management, Corporate Social Media, Product Marketing

The Value of Broadcasting

After last week’s post on using longer format social media channels for insight, we started hearing from our clients. What is broadcasting, and should we be encouraging it? First, a definition on “broadcasting” from a social media perspective – Broadcasting … Continue reading

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Filed under Corporate Social Media, PR and Communications, Product Marketing

Facebook’s New Ad Source

This morning, Facebook unveiled a new way of reaching and marketing to customers through a product called Sponsored Stories. Basically, it allows companies to turn likes, check-ins, page posts and certain actions within apps into ads that appear on friend’s … Continue reading

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Filed under Product Marketing

To Advertise or To Engage?

When it comes to social networks and social media channels in general, a lot of social media champions are using words like “enagagement” and “influence” to describe best practices.  While these are certainly areas that a brand should aspire to … Continue reading

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Filed under Business Development, Corporate Social Media, PR and Communications

Location Based Social Networks – Who Needs Them?

You know that something is becoming huge when both the New York Times and the Economist are writing stories about a relatively new technology during the same week.  Include that with the huge sums of money and hype being dumped on … Continue reading

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Filed under Corporate Social Media, PR and Communications

Building a New Business with Social

Recently, I have been talking to a number of start-ups about building a business from the ground up marketed through social channels.  There is no question that it is easier to make two-way communications a part of the lifeblood of … Continue reading

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Filed under Business Development, Product Marketing

What Can Social Media Do For You TODAY.

With the proliferation of spoofs on social media gurus and sites mocking the generalization that some social media professionals are offering to clients, I think there is a real need within the social media consulting community to actually figure out … Continue reading

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Filed under Business Development, Corporate Social Media, PR and Communications, Product Marketing

Why Social Media is NOT Marketing

There’s a real danger today as functional groups within organizations begin to take on social media.  Who will take ownership of social media, and what purpose will this technology serve for the organization as a whole?  Will it be marketing… or … Continue reading

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Filed under Corporate Social Media, PR and Communications, Product Marketing

Hello Mr. CMO, it’s me, customer service!

A few days ago, I was talking to a client about what the future of social media interactions might look like, and she remarked that it would be great if the Customer Service department could start telling Marketing what to … Continue reading

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Filed under Corporate Social Media, PR and Communications

Tweeting for dollars

It’s now pretty standard for most consumer brands to have an official Twitter and Facebook account up and running.  At the very least, every company should have an account on the two platforms as strategy is slowly put into place.  But I think, … Continue reading

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Filed under Business Development, Corporate Social Media