Tag Archives: monetization

Widen your payment options and stop being so damn US centric

When thinking about a consumer’s decision to engage and advocate around a brand, it is easy to forget the value that the same consumer places on the brands that he or she will use to make the ultimate purchase.  There’s … Continue reading

Leave a Comment

Filed under Local, Payments

Do “paying for meals and drinks” apps actually pay off?

About two months ago, OpenTable launched a pilot program here in San Francisco allowing customers to not only book a table, but also to pay for their meal directly from their phone. Customers see their bill populate on their phone … Continue reading

Leave a Comment

Filed under Local, Payments

Alternative payment types – More than just a cultural choice.

As companies move more aggressively into new global markets, there is a natural progression to think about alternative payment types to help improve conversion rates and customer satisfaction.  I’m not talking about PayPal, but rather bank-based payment options that are … Continue reading

Leave a Comment

Filed under Local, Payments

Localize, mobilize and monetize

Having gone to the panel, Stories from the Frontline - Building a Social Media Business, more than a couple weeks ago, and only recently having taken a read through the notes from my friend, Tan Lam who manages Social Media at Specialized Bikes, … Continue reading

Leave a Comment

Filed under Corporate Social Media