Tag Archives: monitoring

Moving from social hearing to social listening

Everyone says it, and yet few social media marketers seem to take their own advice to heart.  “It all starts with listening,” they say.  And everyone nods their heads in agreement.  But how many follow through? In a micro-second world … Continue reading

Leave a Comment

Filed under Corporate Social Media, PR and Communications

Using the hype around Pinterest to define your interest-based community strategy

With the considerable attention that Pinterest is getting these days, many individuals and companies are wondering whether and how they should be developing their “Pinterest strategy”.  Rather than thinking about a Pinterest strategy, I would challenge companies to use this … Continue reading

Leave a Comment

Filed under Business Development, Corporate Social Media

Can social media monitoring be a stand-alone product?

A friend recently commented that social media monitoring as a stand-alone product is a “race to the bottom”.  While it may be a bit of a provocative statement, the fact of the matter is that any company which sells only … Continue reading

2 Comments

Filed under Corporate Social Media

What happens when everyone is talking?

Over the last five years, the level of conversation on the larger social networks has increased exponentially, and when you  combine it with all of the other user-generated channels, that’s a lot of content being created on a daily basis. … Continue reading

2 Comments

Filed under Corporate Social Media

Calibrate your crystal ball of social listening

Having a listening solution that works “out-of-the-box” maybe be a bit of an illusion given the high expectations of deep social insight, however we are seeing many clients who are buying social media monitoring only to be frustrated that these … Continue reading

Leave a Comment

Filed under Corporate Social Media

Influence: A measure of reach or relevance?

As influence becomes a coveted metric among those who measure and analyze social media data, many are beginning to segment content creators into one of two groups: those with influence and those without.  But considering that our ability to measure … Continue reading

Leave a Comment

Filed under Corporate Social Media

Conversations that influence

With the ever increasing volume of data flowing through the blogosphere, we constantly hear from clients about the challenges of sorting through conversations that will have an impact on their interest graph and those that are just casually commenting about a … Continue reading

3 Comments

Filed under Corporate Social Media

To engage or to analyze?

Active listening across social media channels and responding directly to questions and comments across these channels is a lot different than in-depth trend analysis which can influence business strategy.  But as we work with our clients, we are noticing that … Continue reading

2 Comments

Filed under Corporate Social Media

Insights that are Bigger than 140 Characters.

A fundamental part of the strategies that we implement for clients include a listening analysis or audit that takes a baseline of all the social media conversations that are taking place across over half a billion sources of user generated … Continue reading

Leave a Comment

Filed under Corporate Social Media

What Topics Drive Conversations?

For the last three posts, we looked mainly at influencers, who they are, and how companies can think about finding them outside of the traditional conversation topic areas. This may inevitably bring up the question that asks what individuals are … Continue reading

Leave a Comment

Filed under Corporate Social Media, PR and Communications