Tag Archives: monitoring
Can social media monitoring be a stand-alone product?
A friend recently commented that social media monitoring as a stand-alone product is a “race to the bottom”. While it may be a bit of a provocative statement, the fact of the matter is that any company which sells only … Continue reading
Filed under Corporate Social Media
What happens when everyone is talking?
Over the last five years, the level of conversation on the larger social networks has increased exponentially, and when you combine it with all of the other user-generated channels, that’s a lot of content being created on a daily basis. … Continue reading
Filed under Corporate Social Media
Calibrate your crystal ball of social listening
Having a listening solution that works “out-of-the-box” maybe be a bit of an illusion given the high expectations of deep social insight, however we are seeing many clients who are buying social media monitoring only to be frustrated that these … Continue reading
Filed under Corporate Social Media
Influence: A measure of reach or relevance?
As influence becomes a coveted metric among those who measure and analyze social media data, many are beginning to segment content creators into one of two groups: those with influence and those without. But considering that our ability to measure … Continue reading
Filed under Corporate Social Media
Conversations that influence
With the ever increasing volume of data flowing through the blogosphere, we constantly hear from clients about the challenges of sorting through conversations that will have an impact on their interest graph and those that are just casually commenting about a … Continue reading
Filed under Corporate Social Media
To engage or to analyze?
Active listening across social media channels and responding directly to questions and comments across these channels is a lot different than in-depth trend analysis which can influence business strategy. But as we work with our clients, we are noticing that … Continue reading
Filed under Corporate Social Media
Insights that are Bigger than 140 Characters.
A fundamental part of the strategies that we implement for clients include a listening analysis or audit that takes a baseline of all the social media conversations that are taking place across over half a billion sources of user generated … Continue reading
Filed under Corporate Social Media
What Topics Drive Conversations?
For the last three posts, we looked mainly at influencers, who they are, and how companies can think about finding them outside of the traditional conversation topic areas. This may inevitably bring up the question that asks what individuals are … Continue reading
Filed under Corporate Social Media, PR and Communications
Finding the Target Audience away from the Target Conversation
After our clients have spent the time listening for what customers are saying about them and their brands, the next question is how to find others who may be interested in their products or services… but maybe just do not … Continue reading
Filed under Corporate Social Media, PR and Communications
Who Follows Who?
Continuing the discussion from last week around influence, we looked a little more deeply into some of the social behavior work being done at HP to see if there were any other insights that we could glean. Last August, Social … Continue reading
Filed under Corporate Social Media, PR and Communications