Tag Archives: monitoring
Finding the Target Audience away from the Target Conversation
After our clients have spent the time listening for what customers are saying about them and their brands, the next question is how to find others who may be interested in their products or services… but maybe just do not … Continue reading
Filed under Corporate Social Media, PR and Communications
Who Follows Who?
Continuing the discussion from last week around influence, we looked a little more deeply into some of the social behavior work being done at HP to see if there were any other insights that we could glean. Last August, Social … Continue reading
Filed under Corporate Social Media, PR and Communications
Harnessing Influence
With the recent addition of $8.5M to Klout’s coffers, influence has become a prized commodity in social media engagement and monitoring. As we talk to our clients, there’s a real disconnect between the idealized form of harnessing the power of … Continue reading
Filed under Corporate Social Media, PR and Communications
Making Sense of the Noise
It’s a bit of a paradox. On some level, we are still waiting for a greater percentage of the population to start generating new media content that will give companies further insight and direction on future product launches and opportunities. … Continue reading
Filed under Corporate Social Media