Tag Archives: reputation management

The Challenge of Integrating Social CRM Across the Enterprise

For even skilled and innovative companies who are at the forefront of embracing social, there are some aspects of the social CRM process that continue to be difficult to integrate across the organization.  And mainly because social remains siloed into … Continue reading

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Filed under Corporate Social Media

Positivity trumps defensiveness

A recent article in the Economist about how companies should fight rumors may turn out to be pretty pertinent to our clients as they begin to engage… and fear the consequences of social media. We have heard many ways to … Continue reading

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Filed under PR and Communications

Do ideas and beliefs trump facts?

With the recent social media uprising against Nestle and it use of palm oil from questionable sources, there has been another call to action for corporations to actively manage their social media presence.  There is obviously a lot of truth … Continue reading

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Filed under Brand Management, PR and Communications

Redefining healthcare

Who do you ask before you decide on a doctor or a specialist?  Typically, it’s a friend or a friend of a friend.  As we become more mobile in where we live, it is becoming increasingly important to have a … Continue reading

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Filed under Corporate Social Media, PR and Communications, Uncategorized