Tag Archives: ROI
What Can Non-Profits Really Do With Social Media?
When it comes to using social media in the world of non-profits, there are two things that immediately come to mind when asked what this new medium can help with: awareness and fundraising. And then of course, people gravitate towards … Continue reading
Lead generation with a dose of social media
With the recent (and somewhat flat) IPO of QuinStreet, it got me thinking about how our clients can start to use the concepts of vertical marketing and social media in conjunction with each other. It’s a way to strategically think … Continue reading
Filed under Business Development, Corporate Social Media
CASE STUDY – ROI in Social Media for Local Attractions
I had a great conversation today with the Director of Marketing at a major US attraction, and I stumbled on an idea to determine ROI across social media. Traditionally, fliers and brochures are handed out throughout major cities to entice … Continue reading
Filed under Business Development, Corporate Social Media