Tag Archives: sales

Localize, mobilize and monetize

Having gone to the panel, Stories from the Frontline - Building a Social Media Business, more than a couple weeks ago, and only recently having taken a read through the notes from my friend, Tan Lam who manages Social Media at Specialized Bikes, … Continue reading

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Filed under Corporate Social Media

Lead generation with a dose of social media

With the recent (and somewhat flat) IPO of QuinStreet, it got me thinking about how our clients can start to use the concepts of vertical marketing and social media in conjunction with each other.  It’s a way to strategically think … Continue reading

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Filed under Business Development, Corporate Social Media

Tweeting for dollars

It’s now pretty standard for most consumer brands to have an official Twitter and Facebook account up and running.  At the very least, every company should have an account on the two platforms as strategy is slowly put into place.  But I think, … Continue reading

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Multi-level marketing and social media

Some of the more interesting conversations that I have had over the last couple weeks include talking to companies in the multi-level marketing (MLM) space with regards to social media.  On some level, MLM as a business model is the best … Continue reading

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Filed under Brand Management, Corporate Social Media

CASE STUDY – Filling banquet halls with social media

I talked last week with the Marketing Director of chain of restaurants here on the West Coast in relation to the role of social media and how it can contribute to the bottom line.  The restaurants are not all branded … Continue reading

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CASE STUDY – ROI in Social Media for Local Attractions

I had a great conversation today with the Director of Marketing at a major US attraction, and I stumbled on an idea to determine ROI across social media. Traditionally, fliers and brochures are handed out throughout major cities to entice … Continue reading

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Filed under Business Development, Corporate Social Media