Tag Archives: segmentation

How Fast Can You Move?

Yesterday, after the Oscars, the general news media from CNN to the New York Times began speculating on the way that micro-media like Twitter could change the way that national broadcasts are produced. Richard Robbins, the director of social innovation … Continue reading

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Filed under Corporate Social Media, PR and Communications, Product Innovation

Global brand perspectives through wikis

I spent tonight at the World Affairs Council here in San Franciso listening to Jay Walsh, Head of Communications at the Wikimedia Foundation, talk about his organization.  The talk was titled: “A New Model for Global Collaboration”, and it was … Continue reading


Filed under Brand Management, Business Development, Corporate Social Media, Product Marketing

Targeting segments through Social Media

There are surely some specific segments within the population heavily engaged with social media which can be highly lucrative.  If you happen to have a business that attracts these segments, you can make a lot of money.  And I think … Continue reading


Filed under Business Development, Corporate Social Media