Tag Archives: social CRM

Measuring Social Media… Meaningfully

One of the reasons that I like reading white papers by the Altimeter Group is that the papers typically have a concise and implentable method to the madness.  For most of the clients that I work with, we are seeing an often … Continue reading


Filed under Corporate Social Media

Making Sense of the Noise

It’s a bit of a paradox.  On some level, we are still waiting for a greater percentage of the population to start generating new media content that will give companies further insight and direction on future product launches and opportunities.  … Continue reading

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Filed under Corporate Social Media

Where do we go when EVERYONE complains on Social Media?

One of the big things that I see a lot of our clients doing these days after they start listening is engagging with their customers on a one-to-one basis.  Not surprisingly, a lot of the “engagement” on microblogs tends to … Continue reading

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Filed under Corporate Social Media, PR and Communications