Tag Archives: social CRM
Measuring Social Media… Meaningfully
One of the reasons that I like reading white papers by the Altimeter Group is that the papers typically have a concise and implentable method to the madness. For most of the clients that I work with, we are seeing an often … Continue reading
Filed under Corporate Social Media
Making Sense of the Noise
It’s a bit of a paradox. On some level, we are still waiting for a greater percentage of the population to start generating new media content that will give companies further insight and direction on future product launches and opportunities. … Continue reading
Filed under Corporate Social Media
Where do we go when EVERYONE complains on Social Media?
One of the big things that I see a lot of our clients doing these days after they start listening is engagging with their customers on a one-to-one basis. Not surprisingly, a lot of the “engagement” on microblogs tends to … Continue reading
Filed under Corporate Social Media, PR and Communications