Tag Archives: strategy
Can social media monitoring be a stand-alone product?
A friend recently commented that social media monitoring as a stand-alone product is a “race to the bottom”. While it may be a bit of a provocative statement, the fact of the matter is that any company which sells only … Continue reading
Filed under Corporate Social Media
Business Intelligence Tools to Understand External Online Data
If there’s all this great information in big data, why do we have such a hard time getting to the part with the deep business insights? One issue is related to getting a better handle on influence. But it’s also … Continue reading
Can we unlock insights in big data using influence?
For the last couple posts, I have focused a lot of energy into trying to illustrate the power of influence on engagement strategies. With so many voices contributing content, how can we focus on the conversations which are going to … Continue reading
Filed under Corporate Social Media, Product Innovation
What happens when everyone is talking?
Over the last five years, the level of conversation on the larger social networks has increased exponentially, and when you combine it with all of the other user-generated channels, that’s a lot of content being created on a daily basis. … Continue reading
Filed under Corporate Social Media
Calibrate your crystal ball of social listening
Having a listening solution that works “out-of-the-box” maybe be a bit of an illusion given the high expectations of deep social insight, however we are seeing many clients who are buying social media monitoring only to be frustrated that these … Continue reading
Filed under Corporate Social Media
Influence: A measure of reach or relevance?
As influence becomes a coveted metric among those who measure and analyze social media data, many are beginning to segment content creators into one of two groups: those with influence and those without. But considering that our ability to measure … Continue reading
Filed under Corporate Social Media
Have you redesigned your processes as a result of social?
As social media strategies mature, many clients now recognize that business goals should drive the technology and not the other way around. Few organizations are going out and buying social media products and services without thinking about how these purchases … Continue reading
Filed under Corporate Social Media
Conversations that influence
With the ever increasing volume of data flowing through the blogosphere, we constantly hear from clients about the challenges of sorting through conversations that will have an impact on their interest graph and those that are just casually commenting about a … Continue reading
Filed under Corporate Social Media
Building change management into social media initiatives
Many of our clients initially consider two things around social media strategies: the technology and the measurement metrics. But as we continue to move towards a more structured approach to social, there is another aspect of strategy that we should … Continue reading
Filed under Corporate Social Media
Mind the top of the funnel, please
Social media can help to make communication frictionless. But what does that mean when we talk about its role helping a brand. All too often, we forget that a brand should be using social media to drive business objectives. Just because … Continue reading
Filed under Brand Management, Corporate Social Media