Tag Archives: twitter

Harnessing Influence

With the recent addition of $8.5M to Klout’s coffers, influence has become a prized commodity in social media engagement and monitoring. As we talk to our clients, there’s a real disconnect between the idealized form of harnessing the power of … Continue reading

Leave a Comment

Filed under Corporate Social Media, PR and Communications

Empowering Employees the Disney Way

If there’s one thing that I learned working summers in resorts/hospitality, it’s that every customer is special.  Providing a unique and fulfilling experience to each and every customer can turn brand ambassadors out of a lot of people.  And that can result … Continue reading

36 Comments

Filed under Brand Management, PR and Communications

Micro-Blogging and Twitter for Corporate Communications

Like walking through a modern art museum, one has to make choices when reading a book about something as new and radical as micro-blogging, especially in the context of corporate communications. Deborah Micek and Warren Whitlock have taken a great … Continue reading

Leave a Comment

Filed under PR and Communications